Einladung zum Forschungskolloquium von Nicholas P. Danks am 18.11.2019

14.11.2019 -  

Der Lehrstuhl für Marketing lädt alle Interessierten herzlich zum Forschungskolloquium von Nicholas P. Danks (MBA, PhD Candidate at Institute of Service Science, National Tsing Hua University, Taiwan) in englischer Sprache ein. Das Thema des Kolloquiums ist:

 

„Leveraging Prediction for Theory Development in Construct-based Models: Predictive Deviants and Their Impact“

 

Die Präsentation findet am Montag, 18.11.2019 von 14 - 16:00 Uhr statt. Der Ort der Veranstaltung ist G22A-225. Lesen Sie hier außerdem gerne den Abstract als thematische Einleitung:


Construct-based modeling research has seen a flurry of efforts to integrate predictive analytics into this traditionally inferential approach. However, there is still confusion about how prediction can be applied to refine theory and integrate with existing inferential methods. This article clarifies this confusion and proposes a mixed-methods, explanatory-predictive framework that: (1) gauges predictive performance of focal constructs, (2) identifies individual cases that might exacerbate overfit and structural relations that may not generalize well out-of-sample, and (3) guides qualitative analysis to explore the deeper reasons for such conflicts. Along the way, we solve several methodological hurdles that prevent straightforward integration of predictive and inferential mechanics involved in our framework. We demonstrate the practical utility of our proposed analytical framework on a typical technology adoption model but in a new context, to show how new insights might be discovered and reported using our analytic framework.


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Letzte Änderung: 19.11.2019 - Ansprechpartner: Webmaster