Market Research Book Published
We’re happy to announce the publication of our latest book, “Market Research. The Process, Data, and Methods Using Stata.” Authored by Erik Mooi (University of Melbourne), Marko Sarstedt, and Irma Mooi-Reci (University of Melbourne) the book is an easily accessible and comprehensive guide for researchers and students who wish to know more about the process, data management, and most commonly used methods in market research using Stata. The book is engaging, hands-on and includes many practical examples, tips and suggestions that make it easy for the readers to apply and interpret quantitative methods such as regression, factor and cluster analysis.
The website https://www.guide-market-research.com/stata/ contains further details on the book, instructor resources, and a sample chapter on principal component and factor analysis.