New Publication on FIMIX-PLS

02.11.2015 -  

The paper titled “Guidelines for Treating Unobserved Heterogeneity in Tourism Research: A Comment on Marques and Reis (2015),” authored by Marko Sarstedt (OvGU), Christian M. Ringle (Technical University Hamburg-Harburg), and Siggi Gudergan (University of Newcastle, Australia) has been accepted for publication in Annals of Tourism Research, a leading journal in the field. In this comment, the authors discuss aspects related to the use of finite mixture partial least squares (FIMIX-PLS), a popular approach for dealing with unobserved heterogeneity in PLS path models. These issues include (1) the determination of the number of segments, (2) the specification of segments through explanatory variables, (3) the comparison of path coefficients across segments using multigroup analysis, and (4) the requirements for doing so.

Letzte Änderung: 28.04.2016 - Ansprechpartner: Webmaster