Second Citations of Excellence Award

29.10.2015 -  

The article “Guidelines for Choosing Between Multi-Item and Single-Item Scales for Construct Measurement: A Predictive Validity Perspective,” authored by Adamantios Diamantopoulos (Universität Wien), Marko Sarstedt (OvGU), Christopher Fuchs (TU München) and Petra Wilczynski (LMU München) published in Journal of the Academy of Marketing Science, 2012, has been selected as a winning paper in the prestigious Emerald Citations of Excellence for 2015. After the awarding of the article “An Assessment of the Use of Partial Least Squares Structural Equation Modeling in Marketing Research,” this is the second Citations of Excellence Award granted to the Institute this year. The selection process made by Emerald editorial experts is based initially on the citations being given to papers published in a previous year (in this case 2012), but the judging panel also takes into account the content of the papers themselves in terms of novelty, inter-disciplinary interest and relevancy in today’s world.

Letzte Änderung: 28.04.2016 - Ansprechpartner: Webmaster