News

Teaching Award for Interim Professor Dr. Sören Köcher

28.11.2022 -

For the bachelor course 'Marketing' in the summer semester 2022, Interim Professor Dr. Sören Köcher has been awarded a teaching award for his outstanding commitment. The students evaluated the course with an overall grade of over 90 percent. This positive feedback is a great motivation and makes us very happy!

With the help of your feedback in the context of the teaching evaluation, we can continuously improve our courses and continue to offer the best possible learning experience for our students in the future.

A heartfelt thank you to you, dear students!

 

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Article published in the Journal of International Marketing

10.11.2022 -

We are happy to announce the publication of the article titled “Cultural Drivers of Health Engagement” in the Journal of International Marketing. The article is authored by Linda Alkire (Texas State University, USA), Susan Myrden (University of Maine, USA), Sören Köcher (Otto-von-Guericke-University Magdeburg), and Genevieve E. O’Connor (Fordham University, USA).

The article can be accessed here: https://journals.sagepub.com/doi/abs/10.1177/1069031X22112793

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Job offer in the region

30.08.2022 -

The Dodendorfer Kunst- und Metalltechnik GmbH (DKM) is searching for a student assistant to be responsible for their Marketing affairs. More informations you can find !

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New paper on gamification and service research

13.04.2022 -
“In every job that must be done, there is an element of fun.” - Mary Poppins (1964)

 

Fresh off the press: Our article entitled “It is Really Not a Game: An Integrative Review of Gamification for Service Research,” got recently accepted in the Journal of Service Research and is now available (open access) for everyone interested. Find the article here.

 

In this article, the authors - Robert Ciuchita (Hanken School of Economics), Jonas Heller (Maastricht University), Sarah Köcher (TU Dortmund University), Sören Köcher (OVGU Magdeburg), Thomas Leclercq (IESEG School of Management), Karim Sidaoui (Radboud University), Susan Stead (RWTH Aachen University) - outline important functions that can support service research and management and delineate interesting new avenues for service researchers and practitioners.

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No lectures and seminars of the Chair of Marketing this week

11.04.2022 -

Dear student,

unfortunately and due to unexpectable reasons we cannot offer the today's and tomorrow's Chair of Marketing lectures and seminars. After Easther they are going to be offered in the knowing way.

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Article published in the Journal of Interactive Marketing

11.11.2021 -

In the current issue of the Journal of Interactive Marketing (VHB-JOURQUAL: B), Sören Köcher, together with Genevieve E O'Connor, Susan Myrden, Linda Alkire, Kyungwon Lee, Jay Kandampully, and Jerome D. Williams, published the article “Digital Health Experience: A Regulatory Focus Perspective.”

In this research, the authors investigate how consumers' role clarity, perceived usefulness, ease of use (i.e., promotion orientation), security, and trust (i.e., prevention orientation) when using digital health technology affect their experience and, by extension, their attitudes toward using digital technology. A nationwide study shows that customer experience is driven by promotion- and prevention-related variables concurrently offering valuable insights for marketers, technology developers, and healthcare managers interested in understanding and improving healthcare customer experience.

You can access the article here: https://www.sciencedirect.com/science/article/abs/pii/S1094996821000499

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Article published in the Journal of Service Research

21.10.2021 -

In the current issue of the Journal of Service Research (VHB-JOURQUAL: A), Sören Köcher, together with Sarah Köcher (TU Dortmund University), published the article "The Mode Heuristic in Service Consumers' Interpretations of Online Rating Distributions."

In a series of eight studies, the authors demonstrate a tendency among consumers to use the arithmetic mode as a heuristic basis when drawing inferences from graphical displays of online rating distributions. The rationale underlying this phenomenon is that the mode (i.e., the most frequent rating which is represented by the tallest bar in a graphical display) attracts consumers’ attention because of its visual salience and is thus disproportionately weighted when they draw conclusions.

With their work, the authors contribute to a better understanding of how customers process and interpret graphical illustrations of online rating distributions and provide companies with a new key figure that—aside from rating volume, average ratings, and rating dispersion—should be incorporated in the monitoring, analyzing, and evaluating of review data.

You can access the (open access) article here: https://doi.org/10.1177%2F10946705211012475

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Post exam reviews Marketing and MMA

30.08.2023 -

The post exam reviews for Marketing Methods & Analysis (50566) and Marketing (41021) of the summer semester 2023 will take place on September 26, 2023 at 4 pm in room G22A-346. For an appointment please write an email to marketing-sekretariat@ovgu.de until September 22, 2023 midnight. Please tell us your name, the registration number and the number of the examination for which you would like to have the post exam review. For the appointment please bring with you your personal identity card, your student identity card. Thank you very much!

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Last Modification: 21.11.2023 - Contact Person: Webmaster