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Chair
We welcome you on the website of the Chair of Marketing. Get further information and contact details of the head of the chair and all other team members by clicking on the link below.
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Research
Here you can find information about research activities of the Chair. Main fields of research are Reseach Methodology, Data Quality, Consumer Insights und Branding.
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Teaching
Here you can find everything concerning studying, important information about the current and last semester, and bachelor- and master theses. Click below to get detailed information.
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Welcome to the homepage of the Chair of Marketing at the OvGU!
Lehre/ Teaching
08.10.2019
Post-exam review Marketing (41021), MMA (20566/50566), MPM (41058) and Modelbuilding with SPSS and Excel (22387)
11.04.2019
Google Digital Garage - Collect 5 additional points for the MPM exam!
28.03.2019
Rearrangement regarding the 2nd Marketing Methods & Analysis lecture
21.03.2019
Exam Inspection
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Forschung/ Research
19.11.2019
Prof. Dr. Marko Sarstedt again one of the most influential researchers worldwide
06.08.2019
New Paper published in Psychometrika
17.06.2019
VHB text book price
14. LNdW - "How do you like it?" The sensory taste study to take part in!
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Sonstiges/ Other
14.11.2019
Invitation to the research colloquium of Nicholas P. Danks on 18.11.2019
24.10.2019
Job offer as research associate at the chair, starting 01 March 2020
04.10.2019
Workshop “Introduction to Coding for Computational Statistics (in R)” in October
13.08.2019
Job offer as scientific assistant (Hiwi) at the chair as of 01.10.2019
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