News: Forschung

New Paper published in Psychometrika

06.08.2019 -

New paper published in Psychometrika!


We are happy to announce the publication of the paper titled “Parceling Cannot Reduce Factor Indeterminacy in Factor Analysis: A Research Note,” authored by Edward E Rigdon (Georgia State University), Jan-Michael Becker (University of Cologne), and Marko Sarstedt (OVGU) in Psychometrika. In this paper, the authors analytically show that parceling generally increases factor indeterminacy, thereby increasing the validity gap between constructs and the conceptual variables that they represent.

For more information, check:

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VHB text book price

17.06.2019 -

An annual VHB textbook prize awarded by the Association of University Teachers for Business Administration goes to Prof. Dr. Marko Sarstedt and his co-authors J. F. Hair, Jr. /C. in 2019. M. Ringle/S. P. Gudergan for the title "Advanced Issues in Partial Least Squares Structural Equation Modeling" published by SAGE. The award ceremony took place on 14 June during the VHB annual conference in Rostock. "With this award," writes the VHB, "we in the Association recognize the commitment of our members in business management teaching, which is a second central task of our work as scientists alongside research. The VHB Textbook Prize "is intended to highlight and acknowledge the importance of scientifically sound teaching in business administration".

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14. LNdW - "How do you like it?" The sensory taste study to take part in!

The Chair of Marketing leads at the "14th Long Night of Science" the sensory taste study

"How do you like it?"

to popcorn. All interested people are very welcome to drop by, watch a short film and enjoy free popcorn!


Date: 25.05.2019
Period: from 18:15 to 23:30
Period: max. 30 minutes
Location: Building 22 (Room A020)

Just have fun!

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CoRe: The Consumer Research Cluster, in cooperation with the Friedrich Naumann Foundation, welcomes Dr. Marco Buschmann to a guest lecture on political marketing.

16.04.2019 -

The Consumer Research Cluster (CoRe) of the OvGU (Prof. Dr. Sarstedt & Asst. Prof. Lichters) in cooperation with the Friedrich-Naumann-Foundation for Freedom are pleased to welcome the first parliamentary managing director of the FDP in the German Bundestag, Dr. Marco Buschmann, to a guest lecture.

We offer all interested students and teachers the opportunity to take part in this guest lecture with the topic: "Political marketing using the example of the repositioning of the FDP brand".

The event starts on Tuesday, 23.04.2019 at 11:15 a.m. in lecture hall 1 of building 26! We look forward to your participation.

Further information: Announcement Guest Lecture Dr. Marco Buschmann
CoRe website:

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WDR 5 Quarks: Künstlicher Duft für wohlriechende Züge?

09.04.2019 -

Marketing scientists have been working with fragrance designers to find out whether artificial fragrances make rail travel more enjoyable. They do, according to the scientists from Magdeburg. Would manipulation be desirable?

Prof. Dr. Sarstedt addresses this aswell as the increasing importance of fragrances in industry in a five-minute contribution to the WDR show Quarks. You can listen to the article in the Mediathek des WDR or directly here.

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