Research Associate

Research Associate

M.Sc. Frauke Kühn

Faculty of Economics and Management
Chair of Marketing
Universitätsplatz 2, 39106, Magdeburg, G22A-314

 Academic Profile:

Since 2016: Research Associate at the Chair of Marketing,
Otto-von-Guericke-University Magdeburg
10/13 - 08/15: Management (Master of Science),
Otto-von-Guericke-University Magdeburg
08/12 - 12/12: Semester Abroad,
California State Universaty Fullerton
10/10 - 09/13: Internationales Management (Bachelor of Science),
Otto-von-Guericke-University Magdeburg

 Work Experience:

09/15 - 09/16: Parental leave replacement: Research Associate and Speaker of the Dean of Study Affairs,
Faculty of Economics and Management,
Otto-von-Guericke-University Magdeburg
11/13 - 09/14 und
04/15 - 08/15:
Student assistant,
Otto-von-Guericke-Universität Magdeburg
Field of Research
  • Consumer behavior
  • Consumer psychology
  • E-Commerce

Kühn, F., Lichters, M., Krey, N. (2020): The touchy issue of produce: Need for touch in online grocery retailing. Journal of Business Research 117, 244-255.


Last Modification: 11.06.2020 - Contact Person:

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