Seminar: Recent Issues in Marketing Research (21926)


Prof. Dr. Marko Sarstedt
M. Sc. Susanne Adler
M. Sc. Frauke Kühn

Hammann_Erichson_(2000)_Marktforschung Hammann, P.; Erichson, B. (2000)
Marktforschung. 4. Auflage, Stuttgart: Lucius & Lucius.
A Concise Guide Sarstedt, M.; Mooi, E. (2019)
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics. Third Edition, Berlin: Springer Berlin.
Brief Schedule
KW Datum  
 37 13.09.2019 Topics made available via chair of marketing website; beginning of the application period
 40 04.10.2019
till 08:00 am
Application deadline. Please see website for detailed information and application forms
40 04.10.2019

Chair: Announcement of participation via email (Please check your e-mails!)

41 09.10.2019 Alternates will be notified if a topic has become available again/ njotification of everyone who could not be given a topic
42 14.10.2019
03:00 - 05:00 pm

Kick-Off Meeting (afterwards: consultation with topic supervisor)

42-49   Consultations according to necessity
 50 10.12.2019
until 11:45 am

Deadline for paper submission. Drop off at the chair's secretariat


starting 10:00 am

Paper presentation

Check the detailed time schedule at the end of this page for further information regarding this seminar.


 Please find all topics here.

Application process

Please apply by 04.10.2019 at 08:00 am at the latest. Applications after this date can unfortunately no longer be accepted. Please submit your application form and a current transcript of grades either by e-mail to or directly to the G22A-313 office.


Application form

Detailed time schedule

Guideline for academic writing*

(* These documents are protected with a password which will be announced in the first lecture.)

Last Modification: 18.10.2019 - Contact Person:

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