CHAIR OF

MARKETING

Guest lecture: Behavioral Experimentation in the E-Commerce

08.06.2022 -  

The Chair of Marketing sincerely invites all interested parties to a guest lecture on the topic:

„Behavioral Experimentation im E-Commerce”

Guest lecturers at this event are Samuel Hess and Fabian Gmeindl, CEO's of the DripAgency. The event will take place on June 13, 2022 at 05:00 pm in Building 44, Lecture Hall 6 in German Language.

The presentation will offer interesting insights into the practical application of experimentation and the opportunities to generate additional growth with A/B testing. Among others, DripAgency has been optimizing the online store of SNOCKS GmbH for several years and will provide further insights.

The Marketing Chair is looking forward to your attendance!