News: Lehre
Writing your Master Thesis in winter semester 2025/26 at the Chair of Marketing
Dear Master students, if you intend to write your master thesis at the Chair of Marketing in the upcoming winter semester 2025/26, please consider the following information. The application for a master thesis topic for the winter semester 2025/26 will take place in the period from 23.06.2025 – 11.07.2025. You will receive notice of whether you are accepted or not until 18.07.2025. For accepted students, there will be a mandatory joint kickoff which will take place on 21.07.2025 at 09:00 - 10:30 via Zoom. Final details and additional information regarding the application process will be provided in the corresponding e-learning course.
Allowed aids for the exams in the summer term 2025
Please check the allowed aids for the exams in the summer term 2025.
Post-exam reviews for Consumer Behavior & Well-Being, Marketing, Marketing Methods & Analysis, Sensory Marketing and Product Innovation, Marketing Performance Management
Exam reviews for Consumer Behavior& Well-Being (23734), Marketing Performance Management (41058), and Marketing Methods & Analysis (50566), and for the revisions of Marketing (41021) and Sensory Marketing and Product Innovation (23430) of the summer term 2024.