Welcome to the homepage of the Chair of Marketing at the OvGU!


Our team stands for excellence in research and teaching. Important core topics include Foundations in Marketing, Sensory Marketing, Market Research Methods, and Consumer Behavior. Moreover, we strive to transfer research findings into the practice of companies and other institutions. 

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For those, interested in a Ph.D. or post-doc: Please do not apply to the chair when no job posting is open for Ph.D.s/ post-docs. According to the German laws, we have to post any open position at the university’s job page.

Research News
Teaching News
Writing your Master Thesis in winter semester 2025/26 at the Chair of Marketing
16.06.2025  |  

Dear Master students, if you intend to write your master thesis at the Chair of Marketing in the upcoming winter semester 2025/26, please consider the following information. The application for a master thesis topic for the winter semester 2025/26 will take place in the period from 23.06.2025 – 11.07.2025. You will receive notice of whether you are accepted or not until 18.07.2025. For accepted students, there will be a mandatory joint kickoff which will take place on 21.07.2025 at 09:00 - 10:30 via Zoom. Final details and additional information regarding the application process will be provided in the corresponding e-learnin…

Other News

Last Modification: 19.06.2025 -
Contact Person: Birgit Hummelt