Welcome to the homepage of the Chair of Marketing at the OvGU!


 Information regarding all courses of Prof. Lichters are available within ELearning


Our team stands for excellence in research and teaching. Important core topics include, for example, Foundations in MarketingSensory MarketingMarket Research Methods, and Consumer Behavior. Moreover, we strive to transfer research findings into the practice of companies and other institutions.

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For those, interested in a Ph.D. or post-doc: Please do not apply to the chair when no job posting is open for Ph.D.s/ post-docs. According to the German laws, we have to post any open position at the university’s job page.

Last Modification: 15.07.2024 - Contact Person: Birgit Hummelt