CHAIR OF

MARKETING

Fresh off the press: Our article entitled “It is Really Not a Game: An Integrative Review of Gamification for Service Research,” got recently accepted in the Journal of Service Research and is now available (open access) for everyone interested. Find the article here.

In this article, the authors - Robert Ciuchita (Hanken School of Economics), Jonas Heller (Maastricht University), Sarah Köcher (TU Dortmund University), Sören Köcher (OVGU Magdeburg), Thomas Leclercq (IESEG School of Management), Karim Sidaoui (Radboud University), Susan Stead (RWTH Aachen University) - outline important functions that can support service research and management and delineate interesting new avenues for service researchers and practitioners.