Winter term
Bachelor
| Course | Module-Nr. | Information/ Course material |
Language |
| Marketing Performance Management |
41058 | More detailed information and course material in E-Learning |
English |
| Bachelor Thesis Seminar | 20000 | More detailed information and course material in E-Learning | German English |
Master
| Course | Module-Nr. | Information/ Course material |
Language |
| Consumer Behavior & Well-Being | English | ||
| Marketing Methods & Analysis | 50566 | More detailed information and course material in E-Learning |
English |
|
Scientific Project: Practical Implications of Marketing Theory |
More detailed information and course material in E-Learning | English | |
| Master Thesis with Colloquium | Master Thesis with Research Seminar |
30000 & 29994 | More detailed information and course material in E-Learning |
German/ English |
With the rearrangement of the faculty’s study programs (starting in Winter term 2024/2025), Marketing Performance Management will not be provided in winter term semesters but in each summer term.
Dear Master students, if you intend to write your master thesis at the Chair of Marketing in the upcoming winter semester 2024/2025, please consider the following information. The application for a master thesis topic for the winter semester 2024/2025 will take place in the period from 24.06.2024 – 12.07.24. You will receive notice of whether you are accepted or not until 17.07.24. For accepted students, there will be a mandatory joint kickoff which will take place on 22.07.2024 at 10:00 - 11:30 via Zoom. Final details and additional information regarding the application process will be provided in the corresponding e-learning course.