Publications

• Lang, F. J. (2026). Context effects in consumer decision-making: developments in experimental realism and a framework to establish practical relevance. Management Review Quarterly. Advance online publication.
• Canty, M., Lang, F. J., Lichters, M., Adler, S. J., & Sarstedt, M. (2024). Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes. Marketing Letters, 35(3), 451-476.
• Canty, M., Lang, F. J., Lichters, M., & Sarstedt, M. (2022). The Influence of Caffeine on the Attraction Effect. NA - Advances in Consumer Research, 50, 309. 
• Wetzel, E., Lang, F. J., Back, M. D., Vecchione, M., Rogoza, R., & Roberts, B. W. (2021). Measurement Invariance of Three Narcissism Questionnaires Across the United States, the United Kingdom, and Germany. Assessment, 28(1), 29–43.
• Lang, F.J., Wetzel, E., Vecchione, M., Back, M.D., Roberts, B.W. (2016). Kulturübergreifende Messinvarianz dreier Narzissmusfragebögen zwischen Deutschland, USA und Italien. Vorgestellt auf: DGPs-Kongress, 19.09.2016.