Publications

Schramm, J. B. (2025). Incentive alignment in conjoint analysis: a meta-analysis on predictive validity. Marketing Letters, Advance online publication.
Schramm, J. B., & Lichters, M. (2025). validateHOT: An R package for the analysis of holdout/validation tasks and other choice modeling tools. Journal of Open Source Software. 10(107), Article 6708.
Schramm, J. B., & Lichters, M. (2024). Incentive alignment in anchored MaxDiff yields superior predictive validity. Marketing Letters, Advance online publication.