CHAIR OF

MARKETING

Adler, S. J., Röseler, L., & Schöniger, M. K. (2023). A toolbox to evaluate the trustworthiness of published findings. Journal of Business Research. 167, Article 114189.

Adler, S. J., Schöniger, M. K., Lichters, M., & Sarstedt, M. (2024). Forty years of context effect research in marketing: A bibliometric analysis. Journal of Business Economics (94), 437–466. https://doi.org/10.1007/s11573-023-01167-3

Schöniger, M. K. (2022). The Role of Immersive Environments in the Assessment of Consumer Perceptions and Product Acceptance: A Systematic Literature Review. Food Quality and Preference, 99 (July), 104490.

Schöniger, M. K., & Adler, S. J. (2022). Effects of Temperature and Social Density on Consumer Choices with Multiple Options. In J. Allen, B. Jochims & S. Wu (Eds.), Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Celebrating the Past and Future of Marketing and Discovery with social Impact (pp. 83–95). Springer.