Publications

Of full list of all publications of the Chair of Marketing can be seen in the Forschungsportal Sachsen-Anhalt.

Books

Lichters, M. (2015). Consumer choice in context: A qualitative meta-analysis and six experiments on the context dependency of consumer preferences. Dissertation: Magdeburg

Journal Articles (VHB Rating 2024 - across domains, Impact Factor 2023 (JCR report 2024); by year)

Adler, S. J., Schöniger, M. K., Lichters, M., & Sarstedt, M. (2024). Forty years of context effect research in marketing: A bibliometric analysis. Journal of Business Economics. 94, 437-466. (B, -)
Canty, M., Lang, F. J., Lichters, M., Adler, S. J., & Sarstedt, M. (2024). Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes. Marketing Letters. 35(3), 451-476. (B, 2.5)
Sablotny-Wackershauser, V., Lichters, M., Guhl, D., Bengart, P., & Vogt, B. (2024). Crossing incentive alignment and adaptive designs in choice-based conjoint: A fruitful endeavor. Journal of the Academy of Marketing Science. 52, 610-633. (A, 9.5)
Schramm, J. B., & Lichters, M. (2024). Incentive alignment in anchored MaxDiff yields superior predictive validity. Marketing Letters. Advance online publication. (B, 2.5)
Adler, S. J., Röseler, L., & Schöniger, M. K. (2023). A toolbox to evaluate the trustworthiness of published findings. Journal of Business Research, 167, Article 114189. (A, 10.5)
Baum, U., Kühn, F., Lichters, M., Baum, A. K., Deike, R., Hinrichs, H., & Neumann, T. (2022). Neurological Outpatients Prefer EEG Home-Monitoring over Inpatient Monitoring: An Analysis Based on the UTAUT Model. International Journal of Environmental Research and Public Health. 19(20), 13202. (-, -)
Canty, M., Lang, F. J., Lichters, M., & Sarstedt, M. (2022). The Influence of Caffeine on the Attraction Effect. NA - Advances in Consumer Research, 50, 309. (-, -)
Schöniger, M. K. (2022). The Role of Immersive Environments in the Assessment of Consumer Perceptions and Product Acceptance: A Systematic Literature Review. Food Quality and Preference, 99(July), 104490. (B, 4.5)
Baum, U., Lichters, M., Baum, A. K., Deike, R., Feistner, H., Hinrichs, H., & Neumann, T. (2021). P 14. Neurological outpatients' acceptance of a mobile EEG-based home-monitoring: results of the HOME^ta study. Clinical Neurophysiology. 132(8), e7. (-, 3.7)
Lichters, M., Möslein, R., Sarstedt, M., & Scharf, A. (2021). Segmenting Consumers Based on Sensory Acceptance Tests in Sensory Labs, Immersive Environments, and Natural Consumption Settings. Food Quality and Preference, 89(April), 104138. (B, 4.5)
Lichters, M., Adler, S. J., & Sarstedt, M. (2020). Warm Ambient Scents Nudge Consumers to Favour Premium Brands and Right-Wing Parties. Marketing ZFP, 42(4), 22–34. (C, -)
Kühn, F., Lichters, M., & Krey, N. (2020). The touchy issue of produce: Need for touch in online grocery retailing. Journal of Business Research, 117(September), 244–255. (A, 10.5)
Cox, J. C., Kroll, E. B., Lichters, M., Sadiraj, V., & Vogt, B. (2019). The St. Petersburg paradox despite risk-seeking preferences: An experimental study. Business Research, 12(1), 27-44. (B, -)
Girard, A., Lichters, M., Sarstedt, M., & Biswas, D. (2019). Short- and Long-term Effects of nonconsciously Processed Ambient Scents in a Servicescape: Findings from two Field Experiments. Journal of Service Research, 22(4), 440-455. (A, 9.8)
Girard, A., Lichters, M., Sarstedt, M., & Biswas, D. (2019). The Short and Long-Term Effects of Ambient Scent in Olfactory-Rich Servicescapes: a Longitudinal Perspective. NA - Advances in Consumer Research, 47, 583–584. (-, -)
Lichters, M., Wackershauser, V., Han, S., & Vogt, B. (2019). On the applicability of the BDM mechanism in product evaluation. Journal of Retailing and Consumer Services, 51(6), 1-7. (B, 11)
Lichters, M., Wackershauser, V., Han, S., & Vogt, B. (2019). Dataset and protocols on the applicability of the BDM mechanism in product evaluation. Data in Brief, 104060. (-, 1.0)
Lichters, M., Bengart, P., Sarstedt, M., & Vogt, B. (2017). What really matters in attraction effect research: When choices have economic consequences. Marketing Letters, 28(1), 127-138. (B, 2.5)
Schuldt, J., Doktor, A., Lichters, M., Vogt, B., Robra, B.-P. (2017). Insurees´ Preferences in Hospital Choice: A Population based Study. Health Policy, 121(10), 1040-1046. (B, 3.6)
Lichters, M., Brunnlieb, C., Nave, G., Sarstedt, M., & Vogt, B. (2016). The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect. Journal of Marketing Research, 53(2), 183-198. (A+, 5.1)
Lichters, M., Mueller, H., Sarstedt, M., & Vogt, B. (2016). How durable are compromise effects? Journal of Business Research, 69(10), 4056-4064. (A, 10.5)
Schuldt, J., Doktor, A., Lichters, M., Vogt, B., Robra, B.-P. (2016). Relevanz von Qualitätsmerkmalen bei der Krankenhauswahl für den Bürger in Sachsen-Anhalt. Das Gesundheitswesen, 78(8-9), A141. (C, 0.7)
Eckert, J., Lichters, M., Piedmont, S., Vogt, B., & Robra, B.-P. (2015). Case vignettes based on EQ-5D to elicit stated preferences for health services utilization from the insurees’ perspective. BMC Health Services Research, 15: 481. (C, 2.7)
Lichters, M., Sarstedt, M., & Vogt, B. (2015). On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments. Academy of Marketing Science-Review, 5(1-2), 1-19. (B, -)
Eckert, J., Piedmont, S., Lichters, M., Vogt, B., & Robra, B. P. (2014). Determinanten der Inanspruchnahme ärztlicher Leistungen aus Patientensicht anhand von Fallvignetten basierend auf EQ-5D. Das Gesundheitswesen, 76(8-9), A42. (C, 0.7)
Felser, G., Lichters, M., Mueller, K., & Willebrandt, C. (2008). The effect of two-sided advertising depends on how grave the second side is. International Journal of Psychology, 43(3-4), 671. (-, 3.3)

Chapters/peer-reviewed Proceedings (by year)

Fischer, A., Lichters, M., & Gudergan, S. P. (2023). Partial Least Squares Structural Equation Modeling-Based Discrete Choice Modeling: An Illustration in Modeling Hospital Choice with Latent Class Segmentation. In State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM) (pp. 23–29). Springer.
Adler, S. J., Schöniger, M. K., Lichters, M., & Sarstedt, M. (2023). A Bibliometric Analysis of Context Effects and a Research Agenda: An Abstract. In B. Jochims & J. Allen (Eds.), Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs. Proceedings of the 2022 AMS Annual Conference (pp. 345–346). Springer.
Kühn, F., Lichters, M., & Sablotny-Wackershauser, V. (2022). Touchy Issues in Adaptive Choice-Based Conjoint Analysis: An Abstract. In J. Allen, B. Jochims & S. Wu (Eds.), Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Celebrating the Past and Future of Marketing and Discovery with social Impact (pp. 105–106). Springer.
Kühn, F., & Lichters, M. (2022). The Power of Touch for Degustation in Produce Retailing: An Abstract. In F. Pantoja & S. Wu (Eds.), From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference (pp. 219–220). Springer International Publishing.
Lichters, M., Adler, S., & Sarstedt, M. (2022). More Insights into the Role of Warm versus Cool Ambient Scents in Consumer Decision-making: An Abstract. In F. Pantoja & S. Wu (Eds.), From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference (pp. 107–108). Springer International Publishing.
Schöniger, M. K., & Adler, S. J. (2022). Effects of Temperature and Social Density on Consumer Choices with Multiple Options. In J. Allen, B. Jochims & S. Wu (Eds.), Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Celebrating the Past and Future of Marketing and Discovery with social Impact (pp. 83–95). Springer.
Kühn, F., Lichters, M., & Krey, N. (2020). The Impact of ‘Need for Touch’ in Online Retailing for Produce: An Abstract. In F. Pantoja, S. Wu, & N. Krey (Eds.), Developments in Marketing Science: Proceedings of the Academy of Marketing Science: Vol. 61. Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC) (pp. 539–540). Springer.
Girard, A., Sarstedt, M., & Lichters, M. (2018). Ambient Scent’s Effects in Sensory Service Marketing: An Abstract. In P. Rossi & N. Krey (Eds.), Developments in Marketing Science. Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (pp. 583-584). Cham: Springer.
Wackershauser, V., Lichters, M., Sarstedt, M., & Vogt, B. (2018). Attraction and Compromise Effects in Choice-Based Conjoint Analysis: No-Choice Options as a Remedy: An Abstract. In P. Rossi & N. Krey (Eds.), Developments in Marketing Science. Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (pp. 421-422). Cham: Springer
Lichters, M., Möslein, R., Sarstedt, M., & Scharf, A. (2018). Comparing Lab, Virtual, and Field Environments in Sensory Product Acceptance Testing: An Abstract. In N. Krey & P. Rossi (Eds.), Developments in Marketing Science. Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference (pp. 143-144). Cham, Switzerland: Springer Nature.
Wackershauser, V., Lichters, M., & Vogt, B. (2018). Predictive Validity in Choice-Based Conjoint Analysis: A Comparison Of Hypothetical and Incentive-Aligned ACBC With Incentive-Aligned CBC. In N. Krey & P. Rossi (Eds.), Developments in Marketing Science: Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference (pp. 815-816). Cham, Switzerland: Springer Nature.

Conferences (by year)

Adler S., Schöniger, M. K., Lichters, M. & Sarstedt M. (2022). A Bibliometric Analysis of Context Effects and a Research Agenda: An Abstract. 2022 Annual Conference of the Academy of Marketing Science (AMS), May 2022, California, USA.
Lichters, M. (2021). Smart Ambient Scents in Train Transportation: Enhancing Consumer Well-being. 2021 Rail & Digital Mobility User Conference, September 2021, Annaberg-Buchholz.
Kühn, F., Sablotny-Wackershauser, V., & Lichters, M. (2021). Touchy Issues in Adaptive Choice-Based Conjoint Analysis. 2021 AMS Virtual Conference, June 2021, online.
Schöniger, M. K. & Adler S. (2021). Effects of Temperature and Social Density on Consumer Choices with Multiple Options. 2021 AMS Virtual Conference, June 2021, online.
Lichters, M., & Sarstedt, M. (2020). More insights on the role of warm versus cool ambient scents in consumer decision making. 24th Fachtagung der Gesellschaft für angewandte Wirtschaftspsychologie (GWPs), March 2020, Stuttgart.
Lichters, M., Adler, S., & Sarstedt, M. (2020). More insights on the role of warm versus cool ambient scents in consumer decision-making. 2020 Annual (Virtual) Conference of the Academy of Marketing Science (AMS), December 2020, Miami, USA.
Kühn, F., & Lichters, M. (2020). The Power of Touch for Degustation in Produce Retailing. 2020 Annual (Virtual) Conference of the Academy of Marketing Science (AMS), December 2020, Miami, USA.
Sablotny-Wackershauser, V., Lichters, M., Guhl, D., & Vogt, B. (2020). Predictive Validity in Choice-Based Conjoint Analysis (CBC): Adaptive Designs or Incentive-Alignment? TU Clausthal. 2nd Annual Meeting AG Marketing, August 2020, Clausthal.
Girard, A., Lichters, M., Sarstedt, M. & Biswas, D. (2019). The Beneficial Effects of Ambient Scent in Olfactory Rich Servicescapes: A Longitudinal Perspective. 50th Conference of the Association for Consumer Research (ACR), October 2019, Atlanta, USA.
Kühn, F., Lichters, M., & Krey, N. (2019). The Importance of 'Need for Touch' for Produce in Online Retailing, 2019 AMS World Marketing Congress, July 2019, Edinburgh, Scotland.
Kühn, F., Lichters, M., & Krey, N. (2019). Retailing Produce Online: The Importance of Need for Touch, VHB-Pfingsttagung 2019, May 2019, Rostock.
Wackershauser, V., Lichters, M., & Vogt, B. (2019). Enhancing Predictive Performance in Choice Based Conjoint Analysis (CBC), VHB-Pfingsttagung 2019, May 2019, Rostock.
Wackershauser, V., Lichters, M., Sarstedt, M., & Vogt, B. (2019). Decision-Making in CBC Studies: A Matter of Context?. 48th European Marketing Academy (EMAC) Annual Conference, May 2019, Hamburg.
Girard, A., Sarstedt, M., & Lichters, M. (2018). Ambient scent’s effects in Sensory Service Marketing. 11th International Conference on Marketing - From Information to Decision, October 2018, Cluj-Napoca, Romania.v
Girard, A., Sarstedt, M., & Lichters, M. (2018). Ambient scent’s effects in Sensory Service Marketing. 2018 AMS World Marketing Congress, June 2018, Porto, Portugal.
Girard, A., Sarstedt, M., Lichters, M., & Biswas, D. (2018). Are you on the right scent? Field studies on ambient scent’s effect in a servicescape. 22th Fachtagung der Gesellschaft für angewandte Wirtschaftspsychologie (GWPs), March 2018, Wernigerode.
Wackershauser, V., Lichters, M., Sarstedt, M., & Vogt, B. (2018). Attraction and Compromise Effects in Choice-based Conjoint Analysis: No-Choice Options as a Remedy. 22th Fachtagung der Gesellschaft für angewandte Wirtschaftspsychologie (GWPs), March 2018, Wernigerode.
Wackershauser, V., Lichters, M., Sarstedt, M., & Vogt, B. (2018). Attraction and Compromise Effects in Choice-based Conjoint Analysis: No-Choice Options as a Remedy. 2018 AMS World Marketing Congress, June 2018, Porto, Portugal.
Wackershauser, V., Lichters, M., Sarstedt, M., & Vogt, B. (2018). Evaluating the Influence of Attraction and Compromise Effects in Choice-based Conjoint Analysis. VHB-Pfingsttagung 2018, May 2018, Magdeburg.
Lichters, M., Kühn, F., Krey, N. (2017). The Touchy Issue of Produce in Online Retailing: The Impact of Need for Touch. 55th Annual Conference of the Society for Marketing Advances (SMA): Retail & Distribution Symposium, November 2017, Louisville, USA.
Lichters, M., Moeslein, R., Sarstedt, M., Scharf, A. (2017). Comparing Lab, Virtual, and Field environments in sensory product acceptance testing. 45th Annual Conference of the Academy of Marketing Science (AMS), May 2017, Coronado Island, USA.
Lichters, M., Moeslein, R., Sarstedt, M., Scharf, A. (2017). Comparing Lab, Virtual, and Field environments in sensory product acceptance testing. 47. Jahrestagung der Wissenschaftlichen Kommission Marketing (VHB), January 2017, Koeln.
Lichters, M., Moeslein, R., Sarstedt, M., Scharf, A., Rost, M. (2017). Context Matters in Segmentation: The Impact of the Test Environment on Product Acceptance Testing. 12th Pangborn Sensory Science Symposium, August 2017, Providence, USA.
Lichters, M., Moeslein, R., Sarstedt, M., Scharf, A. (2017). Sensory Product Acceptance Tests in Labs, Simulated Realities, and Field Settings: A Consumer Segmentation Perspetive. Jahrestagung der Gesellschaft für experimentelle Wirtschaftsforschung (GfeW), September 2017, Kassel.
Wackershauser, V., Lichters, M., Vogt, B. (2017). Predictive Validity in Choice-based Conjoint Analysis: A Comparison of Hypothetical and Incentive-alligned ACBC with Incentive-alligned CBC. 45th Annual Conference of the Academy of Marketing Science (AMS), May 2017, Coronado Island, USA.
Wackershauser, V., Lichters, M., Vogt, B. (2017). Prädiktive Validität in auswahlbasierten Conjoint-Studien. Jahrestagung der Gesellschaft für experimentelle Wirtschaftsforschung (GfeW), September 2017, Kassel.
Bengart, P., Lichters, M., Vogt, B. (2016). Kontextabhängige Konsumentenentscheidungen: Der Attraktionseffekt in der Marketingforschung. 50. Kongress der Deutschen Gesellschaft für Psychologie (DGPs), September 2016, Leipzig.
Eisenschmidt, A., Greiner, J., Koenig, A., Lichters, M., Lipp, C., & Pfennig, D. (2016). Need For Touch im Online-Lebensmittelhandel. 50. Kongress der Deutschen Gesellschaft für Psychologie (DGPs), September 2016, Leipzig.
Glassl, S., Lantz, I., Lichters, M., Moeslein, R., Naehrig, K., Roeseler, L., & Scharf, A. (2016). The use of immersive technologies in consumer testing revised: The role of contextual cues in evaluating cappuccinos in Sensory Labs, Virtual Realities, and the actual Point of Consumption. 7th European Conference on Sensory and Consumer Research (Eurosense 2016), September 2016, Dijon.
Lichters, M., Brunnlieb, C., Nave, G., Sarstedt, M., Vogt, B. (2016). Marketing for Consumers with Serotonin Deficiency: The Compromise Effect and Choice Deferral. 50. Kongress der Deutschen Gesellschaft für Psychologie (DGPs), September 2016, Leipzig.
Lichters, M. (2015). Mehrwert durch die Berücksichtigung deskriptiver Daten bei der Segmentierung von Akzeptanzdaten. 4. Jahrestagung der Deutschen Gesellschaft für Sensorik (DGSens), Oktober 2015, Dresden
Lichters, M., Mueller, H., Sarstedt, M., & Vogt, B. (2014) How Durable are Compromise Effects? New Experimental Evidence of Context-dependent Preferences in Real Purchase Decisions between Durables. Jahrestagung des Vereins für Socialpolitik (VfS), September 2014, Hamburg.
Lichters, M., Brunnlieb, C., Nave, G., Sarstedt, M., & Vogt, B. (2014). The influence of serotonin deficiency on choice deferral and the compromise effect. Annual Meeting of the Society of Neuro-Economics, September 2014, Miami, USA
Lichters, M., Sarstedt, M., Mueller, H., Brunnlieb, C., Nave, G., & Vogt, B. (2014) Wie robust sind Kompromiss-Effekte? Neue experimentelle Evidenz für kontextabhängige Präferenzen in echten Kaufentscheidungen. 49. Kongress der Deutschen Gesellschaft für Psychologie (DGPs), September 2014, Bochum
Lichters, M. (2013). The Compromise Effect and Durables with Relatively High Prices: An Experiment with Real Consequences. Jahrestagung der Gesellschaft für experimentelle Wirtschaftsforschung (GfeW), Oktober 2013, Helmstedt.
Lichters, M., Moeslein, R., Scharf, A., & Lutsch, D. V. (2012). How Consumer Need States are Triggered by Sensory Codes and How Producers can Take Advantage of It: A Study on Fruit Juices in Germany and Spain. 5th European Conference on Sensory and Consumer Research (Eurosense), September 2012, Bern.

Contributions to Popular Scientific Literature

Lichters, M., & Schöniger, M.-K. (2023). Neuromarketing einmal anders betrachtet. Absatzwirtschaft, 01-02, 64.
Girard, A., Lichters, M., Sarstedt, M., & Biswas, D. (2020). Are You on the Right Scent? Keller Center Research Report No. 3. Waco, Texas. Baylor University.
Kühn, F., Lichters, M., & Krey, N. (2020). Considering Need for Touch in Online Produce Retailing! Produce Business, 36(10), 14. (35^th Anniversary Issue).
Lichters, M., & Sarstedt, M. (2020). Geschnuppert – assoziiert – gekauft: Wie Düfte Ihre Kunden beeinflussen. iXtenso: Magazin für den Einzelhandel.