Publications

Of full list of all publications of the Chair of Marketing can be seen in the Forschungsportal Sachsen-Anhalt.

Books

  • Lichters, M. (2015). Consumer choice in context: A qualitative meta-analysis and six experiments on the context dependency of consumer preferences. Dissertation: Magdeburg

Journal Articles (VHB Rating 2024 - across domains, Impact Factor 2023 (JCR report 2024); by year)

Chapters/peer-reviewed Proceedings (by year)

Conferences (by year)

  • Adler S., Schöniger, M. K., Lichters, M. & Sarstedt M. (2022). A Bibliometric Analysis of Context Effects and a Research Agenda: An Abstract. 2022 Annual Conference of the Academy of Marketing Science (AMS), May 2022, California, USA.
  • Lichters, M. (2021). Smart Ambient Scents in Train Transportation: Enhancing Consumer Well-being. 2021 Rail & Digital Mobility User Conference, September 2021, Annaberg-Buchholz.
  • Kühn, F., Sablotny-Wackershauser, V., & Lichters, M. (2021). Touchy Issues in Adaptive Choice-Based Conjoint Analysis. 2021 AMS Virtual Conference, June 2021, online.
  • Schöniger, M. K. & Adler S. (2021). Effects of Temperature and Social Density on Consumer Choices with Multiple Options. 2021 AMS Virtual Conference, June 2021, online.
  • Lichters, M., & Sarstedt, M. (2020). More insights on the role of warm versus cool ambient scents in consumer decision making. 24th Fachtagung der Gesellschaft für angewandte Wirtschaftspsychologie (GWPs), March 2020, Stuttgart.
  • Lichters, M., Adler, S., & Sarstedt, M. (2020). More insights on the role of warm versus cool ambient scents in consumer decision-making. 2020 Annual (Virtual) Conference of the Academy of Marketing Science (AMS), December 2020, Miami, USA.
  • Kühn, F., & Lichters, M. (2020). The Power of Touch for Degustation in Produce Retailing. 2020 Annual (Virtual) Conference of the Academy of Marketing Science (AMS), December 2020, Miami, USA.
  • Sablotny-Wackershauser, V., Lichters, M., Guhl, D., & Vogt, B. (2020). Predictive Validity in Choice-Based Conjoint Analysis (CBC): Adaptive Designs or Incentive-Alignment? TU Clausthal. 2nd Annual Meeting AG Marketing, August 2020, Clausthal.
  • Girard, A., Lichters, M., Sarstedt, M. & Biswas, D. (2019). The Beneficial Effects of Ambient Scent in Olfactory Rich Servicescapes: A Longitudinal Perspective. 50th Conference of the Association for Consumer Research (ACR), October 2019, Atlanta, USA.
  • Kühn, F., Lichters, M., & Krey, N. (2019). The Importance of 'Need for Touch' for Produce in Online Retailing, 2019 AMS World Marketing Congress, July 2019, Edinburgh, Scotland.
  • Kühn, F., Lichters, M., & Krey, N. (2019). Retailing Produce Online: The Importance of Need for Touch, VHB-Pfingsttagung 2019, May 2019, Rostock.
  • Wackershauser, V., Lichters, M., & Vogt, B. (2019). Enhancing Predictive Performance in Choice Based Conjoint Analysis (CBC), VHB-Pfingsttagung 2019, May 2019, Rostock.
  • Wackershauser, V., Lichters, M., Sarstedt, M., & Vogt, B. (2019). Decision-Making in CBC Studies: A Matter of Context?. 48th European Marketing Academy (EMAC) Annual Conference, May 2019, Hamburg.
  • Girard, A., Sarstedt, M., & Lichters, M. (2018). Ambient scent’s effects in Sensory Service Marketing. 11th International Conference on Marketing - From Information to Decision, October 2018, Cluj-Napoca, Romania.v
  • Girard, A., Sarstedt, M., & Lichters, M. (2018). Ambient scent’s effects in Sensory Service Marketing. 2018 AMS World Marketing Congress, June 2018, Porto, Portugal.
  • Girard, A., Sarstedt, M., Lichters, M., & Biswas, D. (2018). Are you on the right scent? Field studies on ambient scent’s effect in a servicescape. 22th Fachtagung der Gesellschaft für angewandte Wirtschaftspsychologie (GWPs), March 2018, Wernigerode.
  • Wackershauser, V., Lichters, M., Sarstedt, M., & Vogt, B. (2018). Attraction and Compromise Effects in Choice-based Conjoint Analysis: No-Choice Options as a Remedy. 22th Fachtagung der Gesellschaft für angewandte Wirtschaftspsychologie (GWPs), March 2018, Wernigerode.
  • Wackershauser, V., Lichters, M., Sarstedt, M., & Vogt, B. (2018). Attraction and Compromise Effects in Choice-based Conjoint Analysis: No-Choice Options as a Remedy. 2018 AMS World Marketing Congress, June 2018, Porto, Portugal.
  • Wackershauser, V., Lichters, M., Sarstedt, M., & Vogt, B. (2018). Evaluating the Influence of Attraction and Compromise Effects in Choice-based Conjoint Analysis. VHB-Pfingsttagung 2018, May 2018, Magdeburg.
  • Lichters, M., Kühn, F., Krey, N. (2017). The Touchy Issue of Produce in Online Retailing: The Impact of Need for Touch. 55th Annual Conference of the Society for Marketing Advances (SMA): Retail & Distribution Symposium, November 2017, Louisville, USA.
  • Lichters, M., Moeslein, R., Sarstedt, M., Scharf, A. (2017). Comparing Lab, Virtual, and Field environments in sensory product acceptance testing. 45th Annual Conference of the Academy of Marketing Science (AMS), May 2017, Coronado Island, USA.
  • Lichters, M., Moeslein, R., Sarstedt, M., Scharf, A. (2017). Comparing Lab, Virtual, and Field environments in sensory product acceptance testing. 47. Jahrestagung der Wissenschaftlichen Kommission Marketing (VHB), January 2017, Koeln.
  • Lichters, M., Moeslein, R., Sarstedt, M., Scharf, A., Rost, M. (2017). Context Matters in Segmentation: The Impact of the Test Environment on Product Acceptance Testing. 12th Pangborn Sensory Science Symposium, August 2017, Providence, USA.
  • Lichters, M., Moeslein, R., Sarstedt, M., Scharf, A. (2017). Sensory Product Acceptance Tests in Labs, Simulated Realities, and Field Settings: A Consumer Segmentation Perspetive. Jahrestagung der Gesellschaft für experimentelle Wirtschaftsforschung (GfeW), September 2017, Kassel.
  • Wackershauser, V., Lichters, M., Vogt, B. (2017). Predictive Validity in Choice-based Conjoint Analysis: A Comparison of Hypothetical and Incentive-alligned ACBC with Incentive-alligned CBC. 45th Annual Conference of the Academy of Marketing Science (AMS), May 2017, Coronado Island, USA.
  • Wackershauser, V., Lichters, M., Vogt, B. (2017). Prädiktive Validität in auswahlbasierten Conjoint-Studien. Jahrestagung der Gesellschaft für experimentelle Wirtschaftsforschung (GfeW), September 2017, Kassel.
  • Bengart, P., Lichters, M., Vogt, B. (2016). Kontextabhängige Konsumentenentscheidungen: Der Attraktionseffekt in der Marketingforschung. 50. Kongress der Deutschen Gesellschaft für Psychologie (DGPs), September 2016, Leipzig.
  • Eisenschmidt, A., Greiner, J., Koenig, A., Lichters, M., Lipp, C., & Pfennig, D. (2016). Need For Touch im Online-Lebensmittelhandel. 50. Kongress der Deutschen Gesellschaft für Psychologie (DGPs), September 2016, Leipzig.
  • Glassl, S., Lantz, I., Lichters, M., Moeslein, R., Naehrig, K., Roeseler, L., & Scharf, A. (2016). The use of immersive technologies in consumer testing revised: The role of contextual cues in evaluating cappuccinos in Sensory Labs, Virtual Realities, and the actual Point of Consumption. 7th European Conference on Sensory and Consumer Research (Eurosense 2016), September 2016, Dijon.
  • Lichters, M., Brunnlieb, C., Nave, G., Sarstedt, M., Vogt, B. (2016). Marketing for Consumers with Serotonin Deficiency: The Compromise Effect and Choice Deferral. 50. Kongress der Deutschen Gesellschaft für Psychologie (DGPs), September 2016, Leipzig.
  • Lichters, M. (2015). Mehrwert durch die Berücksichtigung deskriptiver Daten bei der Segmentierung von Akzeptanzdaten. 4. Jahrestagung der Deutschen Gesellschaft für Sensorik (DGSens), Oktober 2015, Dresden
  • Lichters, M., Mueller, H., Sarstedt, M., & Vogt, B. (2014) How Durable are Compromise Effects? New Experimental Evidence of Context-dependent Preferences in Real Purchase Decisions between Durables. Jahrestagung des Vereins für Socialpolitik (VfS), September 2014, Hamburg.
  • Lichters, M., Brunnlieb, C., Nave, G., Sarstedt, M., & Vogt, B. (2014). The influence of serotonin deficiency on choice deferral and the compromise effect. Annual Meeting of the Society of Neuro-Economics, September 2014, Miami, USA
  • Lichters, M., Sarstedt, M., Mueller, H., Brunnlieb, C., Nave, G., & Vogt, B. (2014) Wie robust sind Kompromiss-Effekte? Neue experimentelle Evidenz für kontextabhängige Präferenzen in echten Kaufentscheidungen. 49. Kongress der Deutschen Gesellschaft für Psychologie (DGPs), September 2014, Bochum
  • Lichters, M. (2013). The Compromise Effect and Durables with Relatively High Prices: An Experiment with Real Consequences. Jahrestagung der Gesellschaft für experimentelle Wirtschaftsforschung (GfeW), Oktober 2013, Helmstedt.
  • Lichters, M., Moeslein, R., Scharf, A., & Lutsch, D. V. (2012). How Consumer Need States are Triggered by Sensory Codes and How Producers can Take Advantage of It: A Study on Fruit Juices in Germany and Spain. 5th European Conference on Sensory and Consumer Research (Eurosense), September 2012, Bern.

Contributions to Popular Scientific Literature

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