Chair of Marketing

News

Research News

28.01.2025

A new meta-analysis published in Marketing Letters

25.01.2024

New open-access article published in Marketing Letters

23.01.2024

Check out our new publication on (adaptive) choice-based conjoint analysis

21.11.2023

Check out our new publication about caffeine’s influence on our consumer decisions

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Teaching News

21.01.2025

Post-exam reviews for Consumer Behavior & Well-Being, Marketing, Marketing Methods & Analysis, Sensory Marketing and Product Innovation, Marketing Performance Management

15.01.2025

Writing your Bachelor Thesis in ST 2025 at the Chair of Marketing

09.12.2024

Allowed aids for the exams in the winter term 2024/2025

19.11.2024

Writing your Master Thesis in summer semester 2025 at the Chair of Marketing

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Other News

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