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Research News
25.01.2024
New open-access article published in Marketing Letters
23.01.2024
Check out our new publication on (adaptive) choice-based conjoint analysis
21.11.2023
Check out our new publication about caffeine’s influence on our consumer decisions
17.07.2023
New article published in Marketing Letters
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Teaching News
09.12.2024
Allowed aids for the exams in the winter term 2024/2025
19.11.2024
Writing your Master Thesis in summer semester 2025 at the Chair of Marketing
06.08.2024
Post-exam reviews for Marketing Performance Management, Sensory Marketing and Product Innovation, Marketing, and for Marketing Methods & Analysis
05.08.2024
Writing your Bachelor Thesis in WT 2024/2025 at the Chair of Marketing
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Other News
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