Martina Schöniger

Research Associate

M. Sc. Martina Schöniger

Faculty of Economics and Management
Chair of Marketing

Universitätsplatz 2, 39106, Magdeburg, G22A-312

Tel.: +49 391 67-58457 Fax: +49 391 67-41163

martina.schoeniger@ovgu.de
Homepage

Sprechzeiten: By appointment

Vita

Since 11/23 Research Associate at the Chair of Marketing (Prof. Dr. Marcel Lichters), Otto von Guericke University Magdeburg, Magdeburg
Since 04/21 to 10/23 Research Associate at the Department of Marketing and Retailing (until 09/23 Prof. Dr. Marcel Lichters, since 10/23 PD Dr. Herbert Endres), Chemnitz University of Technology, Chemnitz
08/18 to 03/21 Research Associate at the Chair of Marketing (Prof. Dr. Marko Sarstedt), Otto von Guericke University Magdeburg, Magdeburg
10/07 to 12/18 Flight Attendant, Deutsche Lufthansa AG, Munich
04/14 to 07/14 Internship — qualitative and quantitative market research, Facit Research GmbH & Co. KG, München
08/13 to 11/13 Internship — marketing and tourism market research, IPK International World Tourism Marketing Consultants GmbH, Munich
05/13 to 08/13 Internship — marketing consumer products, Molkerei Meggle GmbH & Co. KG, Wasserburg am Inn

10/14 to 09/17 Business Administration (Master of Science), University of Passau
08/09 to 09/13 Tourism Management (Bachelor of Arts), Deggendorf Institute of Technology

Publications

Adler, S. J., Röseler, L., & Schöniger, M. K. (2023). A toolbox to evaluate the trustworthiness of published findings. Journal of Business Research. 167, Article 114189.
Adler, S. J., Schöniger, M. K., Lichters, M., & Sarstedt, M. (2024). Forty years of context effect research in marketing: A bibliometric analysis. Journal of Business Economics (94), 437–466. https://doi.org/10.1007/s11573-023-01167-3
Schöniger, M. K. (2022). The Role of Immersive Environments in the Assessment of Consumer Perceptions and Product Acceptance: A Systematic Literature Review. Food Quality and Preference, 99 (July), 104490.
Schöniger, M. K., & Adler, S. J. (2022). Effects of Temperature and Social Density on Consumer Choices with Multiple Options. In J. Allen, B. Jochims & S. Wu (Eds.), Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Celebrating the Past and Future of Marketing and Discovery with social Impact (pp. 83–95). Springer.

Courses