Chair of Marketing

News

25.01.2024

New open-access article published in Marketing Letters

23.01.2024

Check out our new publication on (adaptive) choice-based conjoint analysis

21.11.2023

Check out our new publication about caffeine’s influence on our consumer decisions

17.07.2023

New article published in Marketing Letters

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15.01.2025

Writing your Bachelor Thesis in ST 2025 at the Chair of Marketing

09.12.2024

Allowed aids for the exams in the winter term 2024/2025

19.11.2024

Writing your Master Thesis in summer semester 2025 at the Chair of Marketing

06.08.2024

Post-exam reviews for Marketing Performance Management, Sensory Marketing and Product Innovation, Marketing, and for Marketing Methods & Analysis