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Research News
25.01.2024
New open-access article published in Marketing Letters
23.01.2024
Check out our new publication on (adaptive) choice-based conjoint analysis
21.11.2023
Check out our new publication about caffeine’s influence on our consumer decisions
17.07.2023
New article published in Marketing Letters
more...
Teaching News
06.08.2024
Post-exam reviews for Marketing Performance Management, Sensory Marketing and Product Innovation, Marketing, and for Marketing Methods & Analysis
05.08.2024
Writing your Bachelor Thesis in WT 2024/2025 at the Chair of Marketing
12.06.2024
Writing your Master Thesis in WT 2024/2025 at the Chair of Marketing
10.01.2024
Information for applications for Master Theses in the summer semester 2024
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Other News
03.07.2024
Job offer as a student assistant at the Chair
08.01.2024
Job offer as a student assistant at our chair
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