CHAIR OF

MARKETING

Frontiers in Service Conference 2023 in Maastricht

21.06.2023 -  

The Chair of Marketing was represented at this year's Frontiers in Service Conference in Maastricht with the papers "The Effects of Face Masks on Consumers' Perceptions of Service Employees' Warmth and Competence" (authors: Sören Köcher, Xenia Raufeisen and Sarah Köcher) and "#taboo - Talking Publicly about Infertility on Social Media" (authors: Sarah Köcher, Sören Köcher and Jana Grothaus). The conference, themed "From Romans to Robots: Service Research in E-motion", took place in Maastricht from June 15 to 18, 2023.