News

A series of experiments indicate that after consuming high doses of caffeine, we are likely to fall prey to marketers’ efforts to manipulate our product choice by presenting mostly irrelevant product alternatives to foster target sales.

However, our results indicate that this adverse consequence of caffeine intake only holds for high doses of 200 mg of caffeine (e.g., 20 fl oz Monster Energy or a large coffee) and real purchases. Notably, we found no influence of caffeine consumption in hypothetical product choices and low doses of caffeine.

The freely available article can be read in Marketing Letters: https://link.springer.com/article/10.1007/s11002-023-09710-6.

The article was authored by Michael Canty, Felix Josua Lang, Susanne Jana Adler, Marcel Lichters, and Marko Sarstedt.

Happy Coffee in the Morning.

Authors

Sören Köcher hat gemeinsam mit Markus Husemann-Kopetzky von der FU Berlin und Marie Schirmbeck, Melina Hess, Fabian Gmeindl und Samuel Hess von der Agentur DRIP einen Artikel mit dem Titel „A Conceptual Replication of the Differential Price Framing Effect in the Field“ in der Fachzeitschrift Marketing Letters publiziert. Anhand eines groß angelegten Feldexperiments auf der Website eines Online-Händlers zeigen die Autoren, dass sich Präferenzen zwischen verschiedenen Multipacks identischer Produkte (z. B. 4 Paar Socken vs. 8 Paar Socken vs. 12 Paar Socken) zugunsten größerer und damit teurerer Produktsets verschieben lassen, wenn die zusätzlichen Kosten der höherpreisigen Optionen (z. B. "für 25 € mehr") anstatt deren Gesamtpreise (z. B. "für 55 € insgesamt") präsentiert werden.

Auf den (Open Access) Artikel können Sie hier zugreifen: https://link.springer.com/article/10.1007/s11002-023-09690-7

The Chair of Marketing was represented at this year's Frontiers in Service Conference in Maastricht with the papers "The Effects of Face Masks on Consumers' Perceptions of Service Employees' Warmth and Competence" (authors: Sören Köcher, Xenia Raufeisen and Sarah Köcher) and "#taboo - Talking Publicly about Infertility on Social Media" (authors: Sarah Köcher, Sören Köcher and Jana Grothaus). The conference, themed "From Romans to Robots: Service Research in E-motion", took place in Maastricht from June 15 to 18, 2023.

Sören Köcher, together with Jana Grothaus (TU Dortmund University), Sarah Köcher (CAU Kiel), and Stefan Dieterle (Witten/Herdecke University), has published an article entitled "#infertility: how patients can benefit from the public discussion of conversational taboos on social media" in the Journal of Services Marketing.

Using the example of the topic "Unfulfilled wish for a child and infertility", the authors investigate the benefits and potentials of the public discussion of taboo topics on social media for individuals affected by the taboo and uncover ways in which public discussions can contribute to the de-tabooing of the subject.

The Journal of Services Marketing is one of the leading journals in the field of services research.

You can access the article here: https://www.emerald.com/insight/content/doi/10.1108/JSM-05-2022-0160/full/html

Last week, the Chair of Marketing organized a dissertation workshop in Wuppertal together with colleagues from TU Dortmund University, Freie Universität Berlin, Braunschweig University, Christian-Albrechts-University of Kiel, Paderborn University and the University of Wuppertal. During the two-day workshop, the PhD students presented their different research projects and discussed them. We would like to take this opportunity to thank the DLM Chair of the University of Wuppertal once again for the successful event!

Dr. Sören Köcher has joined the Editorial Board of the Journal of Service Management as Expert Research Panel Chair for Quantitative Methods (Area Editor). The Journal of Service Management is one of the world's leading journals in the field of service management and marketing and is rated B in the JOURQUAL ranking of the VHB (Impact Factor: 11.758).

We are happy to announce the publication of the article titled “Cultural Drivers of Health Engagement” in the Journal of International Marketing. The article is authored by Linda Alkire (Texas State University, USA), Susan Myrden (University of Maine, USA), Sören Köcher (Otto-von-Guericke-University Magdeburg), and Genevieve E. O’Connor (Fordham University, USA).

The article can be accessed here: https://journals.sagepub.com/doi/abs/10.1177/1069031X22112793