News: Forschung

Appointment to the Editorial Board of the Journal of Service Management

17.01.2023 -

Dr. Sören Köcher has joined the Editorial Board of the Journal of Service Management as Expert Research Panel Chair for Quantitative Methods (Area Editor). The Journal of Service Management is one of the world's leading journals in the field of service management and marketing and is rated B in the JOURQUAL ranking of the VHB (Impact Factor: 11.758).

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Article published in the Journal of International Marketing

10.11.2022 -

We are happy to announce the publication of the article titled “Cultural Drivers of Health Engagement” in the Journal of International Marketing. The article is authored by Linda Alkire (Texas State University, USA), Susan Myrden (University of Maine, USA), Sören Köcher (Otto-von-Guericke-University Magdeburg), and Genevieve E. O’Connor (Fordham University, USA).

The article can be accessed here: https://journals.sagepub.com/doi/abs/10.1177/1069031X22112793

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New paper on gamification and service research

13.04.2022 -

“In every job that must be done, there is an element of fun.” - Mary Poppins (1964)

Fresh off the press: Our article entitled “It is Really Not a Game: An Integrative Review of Gamification for Service Research,” got recently accepted in the Journal of Service Research and is now available (open access) for everyone interested. Find the article here.

In this article, the authors - Robert Ciuchita (Hanken School of Economics), Jonas Heller (Maastricht University), Sarah Köcher (TU Dortmund University), Sören Köcher (OVGU Magdeburg), Thomas Leclercq (IESEG School of Management), Karim Sidaoui (Radboud University), Susan Stead (RWTH Aachen University) - outline important functions that can support service research and management and delineate interesting new avenues for service researchers and practitioners.

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