CHAIR OF

MARKETING

Sören Köcher, together with Jana Grothaus (TU Dortmund University), Sarah Köcher (CAU Kiel), and Stefan Dieterle (Witten/Herdecke University), has published an article entitled "#infertility: how patients can benefit from the public discussion of conversational taboos on social media" in the Journal of Services Marketing.

Using the example of the topic "Unfulfilled wish for a child and infertility", the authors investigate the benefits and potentials of the public discussion of taboo topics on social media for individuals affected by the taboo and uncover ways in which public discussions can contribute to the de-tabooing of the subject.

The Journal of Services Marketing is one of the leading journals in the field of services research.

You can access the article here: https://www.emerald.com/insight/content/doi/10.1108/JSM-05-2022-0160/full/html

Last week, the Chair of Marketing organized a dissertation workshop in Wuppertal together with colleagues from TU Dortmund University, Freie Universität Berlin, Braunschweig University, Christian-Albrechts-University of Kiel, Paderborn University and the University of Wuppertal. During the two-day workshop, the PhD students presented their different research projects and discussed them. We would like to take this opportunity to thank the DLM Chair of the University of Wuppertal once again for the successful event!

Dr. Sören Köcher has joined the Editorial Board of the Journal of Service Management as Expert Research Panel Chair for Quantitative Methods (Area Editor). The Journal of Service Management is one of the world's leading journals in the field of service management and marketing and is rated B in the JOURQUAL ranking of the VHB (Impact Factor: 11.758).

We are happy to announce the publication of the article titled “Cultural Drivers of Health Engagement” in the Journal of International Marketing. The article is authored by Linda Alkire (Texas State University, USA), Susan Myrden (University of Maine, USA), Sören Köcher (Otto-von-Guericke-University Magdeburg), and Genevieve E. O’Connor (Fordham University, USA).

The article can be accessed here: https://journals.sagepub.com/doi/abs/10.1177/1069031X22112793